Rental · 4 min read

Designing an apartment for rent: what Batumi guests will love and what will increase your income

Irina Babkovafounder and designer of KStudio
Designing an apartment for rent: what Batumi guests will love and what will increase your income

Renting an apartment to tourists in Batumi is not just passive income — it is running a mini-hotel. And as in any hotel, the first thing a guest judges is the interior. Your income depends directly on how well it is thought out: the price, occupancy and the number of positive reviews.


KStudio’s specialists, having worked on dozens of such projects, have arrived at a clear formula for success. It is not just a pretty picture but practical design that saves your money and time and appeals to guests.

We are not short of modesty, and we love sharing our finished work.

For example, this apartment, where we managed the renovation to our own design, and which was rented out on the very first day it was listed online. You’ll agree that investing in property that immediately starts paying back is the best investment.

And taking a direct part in it is a special joy. We hope all the guests and tenants of this apartment will be left with the best impressions and memories.

The philosophy of design “for rental”Durable, practical, photogenic

Forget personal preferences.

Your goal is to appeal to as wide a range of people as possible

The three pillars of a successful rental interior

  • Durability

    Materials and furniture must survive dozens of stays with minimal repairs.

  • Practicality

    Cleaning between stays should take minimal time and effort.

  • Photogenic appeal

    The apartment should look so good in photos that people want to click “Book”.

Practical fit-out tips: from finishes to small details

You can’t economise on quality here, or the renovation will be an annual event.

Finishes: choosing “indestructible” materials

  • Floor

    The best choice is quartz vinyl, class 33 laminate or porcelain tiles. They are not afraid of moisture, sand or scratches from suitcases. Carpet is an unhygienic option for rentals.

  • Walls

    Choose materials that are easy to repair: decorative plasters that mask minor damage well and are easy to repaint. Choose neutral, light shades: soft grey, beige, white. They visually enlarge the space and make an ideal backdrop.

  • Kitchen and bathroom

    Porcelain tiles are the ideal choice for kitchen and bathroom floors. They are stronger and more hard-wearing than ordinary tiles, unaffected by water, scratches and household chemicals, and their low porosity prevents stains and mould.

Furniture: functionality and durability

Furniture must be not only stylish but also practical and sturdy.

  • Carcasses: Preference for custom-made cabinet furniture with MDF fronts and chipboard carcasses.
  • Upholstered furniture: A sofa or bed should have removable, washable covers. Ideally — an anti-vandal fabric with a stain-resistant treatment.
  • Storage: A roomy wardrobe and enough shelves/units are a must. Guests have a lot of luggage.
  • Sleeping places: Optimal — one double bed and one sofa bed. This covers the needs of couples, groups of friends and families with a child.

Appliances and services: what guests will pay more for

This is your main competitive advantage

  • Mandatory minimum: An air conditioner (split system), a washing machine, a full-size fridge, a Wi-Fi router with good coverage and a stable connection.
  • The income-boosting item: A dishwasher. For guests who rent for a week or more, this is a deciding factor.
  • Small appliances: Kettle, microwave, toaster. Everything should be easy to operate.

Decor and atmosphere: creating a “wow effect” for photos

These are the details that sell your apartment on booking sites

  • Feature wall: You can do one wall in bright but stylish wallpaper or photo wallpaper with a view of the sea or old Batumi.
  • Quality textiles: Bright scatter cushions on the sofa, a throw, beautiful curtains. Inexpensive to change, but they completely transform the space.
  • Lighting: Plenty of spotlights and at least one “Instagrammable” light — for example, a pendant over the dining table or a floor lamp by an armchair.
  • Local flavour: A map of Georgia on the wall, a couple of clay plates, a framed grapevine. This gives guests the feeling of an authentic holiday.

What to avoid: 3 fatal investor mistakes

  • Personal belongings and photos.

    The apartment should be impersonal, so that guests feel it is “theirs”.

  • Fragile decor and expensive trinkets.

    Anything you’d hate to see broken will get broken.

  • Complicated appliances.

    TV instructions shouldn’t look like a spaceship manual.

Design for rental is an investment

A properly fitted-out apartment:

  • Lets you set a price 20–30% above the market average.
  • Reduces the number of “empty” days thanks to attractive photos and good reviews.

Saves you money on frequent cosmetic repairs and furniture replacement.

Trust the creation of your asset to professionals. KStudio doesn’t just develop a design. We calculate the return on investment. We know which materials will last 5 seasons and which only one. We create interiors that work for your wallet 24/7.


Book a consultation for an investment project, and we will provide a payback calculation and a ready solution with comprehensive renovation management.

Have a project for KStudio?

Answer 5 questions — we will estimate the cost and suggest where to start. Reply within 24 hours.

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